Microsoft X Factor 讓你的XBOX360更多元.

消息來源
Xbox 360 to occupy entire ad slot next month to promote Sky Player,
Lips Number Ones and DJ Hero

Platform holder Microsoft has announced that it has bought up an
entire ad break during the November 14th episode of ITV’s reality
TV show X Factor as it ramps up its pre-Christmas marketing activity.

The time will be used to promote the recently launched Sky Player
service as well as two of the console’s most recent musical hits –
Microsoft’s own Lips Number Ones and Activision’s DJ Hero, Marketing
Week reports.

“We believe that the X Factor provides us with the perfect opportunity
to communicate directly with our target audience and is the ideal time
to educate them about the new games and services on the Xbox
console,” UK Xbox marketing director Stephen McGill stated.

“By taking up the entire ad break, we can really help to capture the
imagination of both potential and existing Xbox users.”

感覺:
MS除了Windows7以外,XBOX 360也是主要產品之一,
國外的好東西台灣很難找到...或者是很難用!